08 Dec 10 ecommerce homepages to watch over Christmas
For the next six weeks, ecommerce homepage testing will be in a full blown frenzy. Marketing design will be at the center of testing, with home page imagery, icons and headlines changing daily.
That’s why the team at Crayon have compiled a list of ecommerce giants to keep an eye on as you construct your own design tests this holiday seasons. New designs will be added as they launch, so you can see exactly how and when the homepages change over the holiday season.
In this article, the team highlight 10 ecommerce homepages to watch over Christmas . Notice the variety in tone: some of the user experiences are brilliant while others couldn’t be cheesier, but they are all focused on sales and the holidays.
eBay: eBay found the one person in the world who enjoys hanging holiday lights, it’s so easy and fun! Clark Griswold would have a few comments about this picture. See the different versions here.
Lands’ End: Lands’ End is all in on Christmas, family, good times and memories. The tone on the homepage opts for an emotional connection with site visitors as opposed to screaming headlines with percent savings. See the different versions here.
WayFair: Huge discounts being offered at 70 per cent for the holiday season, perhaps because getting new furniture delivered when your in-laws are coming over doesn’t sound like the best day. See the different versions here.
L.L.Bean: To be expected, the great L.L. Bean taking a different approach with their header image/tone. Instead of promoting the holidays, they’re promoting the Winter season to get people thinking about Nov-March (or June if you live in Maine). See the different versions here.
The Home Depot: Have to commend Home Depot for being focused in their header this week. They aren’t offering sales for “the holidays” but rather Black Friday. Great idea on the Xmas lights trade-in program. See the different versions here.
Lowe’s: And they say big companies can’t differentiate themselves…Home Depot isn’t promoting a special credit card savings for their customers… See the different versions here.
Aero: This woman looks way too comfortable in freezing temperatures, but the CTAs are well placed and kudos on the before/after visuals and the navigation by gender. See the different versions here.
Hautelook: It’s winter? Ok, throw on a winter hat and put some pine in the background, maybe some boots and flannel too, but don’t forget about your style. See the different versions here.
Sephora: Great way to stand out from all the usual holiday websites with editors’ picks and just arrived…and each wrapped in a bow! See the different versions here.
Bed Bath & Beyond: Subtle holiday promotion from BBB. They’re using the hero section to promote gift ideas and the content is holiday themed, but it blends well with the rest of the site in a non-intrusive way which may or may not be a good thing for sales. See the different versions here.