10 Mar 5 Latest digital Marketing Template in 2017
Digital marketing has become the largest media channel by spend for the first time, a development that will challenge marketers, platform and agencies to setup with truly engaging experience tailored for customers and different delivery mechanisms or risk frittering away their investment.
The need for digital marketers has never been higher, yet the digital skills gap has never been wider.This discrepancy can provide you with the perfect opportunity to demonstrate your value and competency – you just need to make sure you’ve strengthened the right skill.if you want to set yourself apart from the competition and establish yourself as an in-demand marketing professional, you need to know which capabilities count. That’s why we’ve created this list of the 5 Latest digital Marketing Template in 2017
1.Search Engine Optimization:
93% of online experiences begin with a search engine. This means that now,more than ever, Search Engine Optimization skills are an essential asset. Although it may seem like a nebulous specialism, due to ever-evolving practices and search engine algorithm updates, 70% of the links search users click on are organic, so if you can master SEO, you have the potential to drive more traffic and more conversions as a result.
Whether you aspire to become an SEO Specialist, or you outsource organic search , it’s important to have a comprehensive understanding of its core functions and benefits.This will allow you to easily analyze results and take the right action (or send a detailed brief to your agency) accordingly
2.Video Content Marketing:
In 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times than desktop and landing pages with videos can generate 800% more conversions. Though content marketing has been heralded as an essential specialism over the past few years, video is equally, if not more deserving of your mastery.
It’s unsurprising that YouTube is the world’s second largest search engine – video content is easy to consume and generates enhanced levels of engagement. It’s a formidable marketing platform that is often underused due to a lack of necessary skills. If you take the time to truly understand video content marketing, you’ll be able to reach a much larger audience and make your brand distinct and memorable.
78% of small business now get at least one quarter of new customers from social media, undeniable evidence that organizations need to embrace social . However, there is much more to it than optimizing your image on Facebook and running paid ads. Social channels are essential for cultivating a positive customer experience , and if your organization own them, you have responsibility to nature and maintain your community.This may seem like a time consuming prospect, but learning how to develop meaningful social relationships with your target audience segments can generate significant return on investment. The more you know about your customer’s needs,challenges and preferences, the better you can engage them.
Learn how to use social listening tools to gain essential insights into your customers and competitors, so you can target your followers with the right content at the right time. Be able to set up alerts and make use of advanced search functions so you can monitor any brand mentions or customer comments that aren’t tagged. Send personalized, helpful, relevant messages and be as timely as possible. 32% of social customers expect a response to a complaint within 30 minutes, and 42% expect a response within 60 minutes. You should also learn to create and implement a crisis management plan that will enable you to react appropriately and protect your brand on these highly public platforms.
To reiterate, 91% of the most successful marketing automation users agree that it is “very important” to the overall success of their marketing across channels. As the digital marketing landscape evolves and expands, marketers are expected to complete an infinite amount of tasks with a finite amount of resources. By learning how to implement and use marketing automation, you’ll be able to achieve this seemingly unachievable feat.
Find out how to set up workflows so you can share personalized content that is tailored to your target audience at every stage of the customer journey. Use trigger emails to automate your engagement while maintaining your customer’s interest! Faster follow-ups will give you a better chance of qualifying leads and ongoing scheduled communications will help you to easily nurture and convert these leads. You can also learn how to create integrated cross-channel marketing campaigns, using marketing automation to enable you to establish consistent brand presences on a variety of platforms, including social, email and text.
Marketing analytics, Internet (or Web) marketing analytics in particular, allow you to monitor campaigns and their respective outcomes, enabling you to spend each dollar as effectively as possible.Analytics always has been the most important, and simultaneously overlooked digital marketing practice. The ability to interpret results and translate them into action is indispensable – it means that you can not only assess your effectiveness, you can improve it as well. A data-driven approach will enable you to make the most of your digital marketing budget, whatever its size, as you’ll be more targeted and specific. You’ll be able to better segment your customers, and know more about their buying behaviors, challenges and motivations.