08 Sep Basic Guide to create better E-Commerce Experience
E-Commerce website design involves more than simply creating pages that will attract visitors. That’s important, of course, but how your websites treats customers once they have arrived on page is equal importance.
You want the right tools for your job and you need to know how best to apply them while trying to secure not only their purchases, but also their membership and brand loyalty. This helps ensure that your buyers will keep coming back for more repeat sales, allowing your business to grow and expand.
If your e-Commerce website is attractive, user friendly, and easy to navigate that’s great, but if you neglect any of the following, you will likely experience a reduction in sales. So here is the basic guide to create better E-Commerce Experience.
- Faster load time: It is always a good idea to check your site with speed before you open your business. If your pages take more than 3 seconds on average to load, you will not only lose potential customers but also your rankings in search engine results.
- Have an FAQ section: FAQ pages are great time saving tools and can help you address your customers concerns and questions without having to deal with them individually. FAQ pages can address product return options, payment methods or more. They are one way to provide great customer support.
- Get mobile optimized: If your website is not mobile optimized you could risk losing a large segment of your potential customers: the “mobile shopping” crowd. Ensure that the theme you use is a responsive theme.
- Showcase Customers Reviews: Make sure your e-commerce website includes a customer review page. Make it easy for shoppers to add their comments and opinions and see what others have to say. Customer reviews can provide useful information to the store owner as well but do note that many would only opt to write a review when something is wrong. Still the option for customers to voice their opinion should always be available.
- Make Checkout easy: Don’t let a cumbersome checkout process ruin what might otherwise be a pleasant shopping experience for your customers. If it’s complicated at all, it could result in an abandoned cart, and one less repeat customer, keep it simple, straightforward, and secure.